Fixing Bol.com Weak Product Information: Complete Guide
Weak Product Information is the most common Bol.com rejection. Learn the cause, the fix, and how to prevent it permanently with Channable.
Need help?What does Weak Product Information mean on Bol.com?
Bol.com has strict requirements for product information. If your listings don't meet these requirements, you get the status Weak Product Information. Your products are then not shown in the Bol.com assortment or get a lower position in search results.
The most common causes are: missing EAN/barcodes, incomplete titles, missing product descriptions, wrong category mapping, missing images, or incorrect specifications.
With Channable, you can fix these problems structurally. Instead of manually updating each product in Bol.com, you apply rules in your feed that automatically fill in and correct all product information before it's sent to Bol.com.
The 6 most common causes of Weak Product Information
Missing EAN/barcode
Bol.com requires a valid EAN per product. If missing, the listing is immediately rejected. Fix: add EANs in Shopify or generate them via Channable rules.
Learn moreIncomplete titles
Bol.com titles must include brand, product name, and key feature. Too short or generic titles lead to rejection. Fix: Channable rule that automatically builds titles.
Learn moreMissing description
Bol.com requires at least 30-50 words of description per product. Empty or short descriptions are a common rejection reason. Fix: add descriptions via Channable.
Learn moreWrong category
Products in the wrong Bol.com category are rejected. Fix: set up correct category mapping in Channable with the right Bol.com category IDs.
Learn moreMissing specifications
Bol.com requires specific attributes per category (color, size, material). Missing these makes product information weak. Fix: Channable rules that fill mandatory fields.
Learn moreToo few images
Bol.com requires at least 1 image, but preferably 3-5. Products without images are immediately rejected. Fix: check and add images in Shopify.
Learn moreHow to fix Weak Product Information with Channable
Export your Bol.com feed from Channable
Download the current feed and analyze which fields are missing or incomplete. Focus on EAN, title, description, category, and specifications.
Build correction rules in Channable
Create rules per problem field: build titles from fixed components, fill descriptions, correct category mapping, and fill mandatory specifications.
Test and validate the feed
Use the Channable preview to verify that all fields are now correctly filled. Check that EANs are valid, titles comply, and descriptions are long enough.
Push to Bol.com and monitor
Publish the corrected feed to Bol.com. Check after 24-48 hours if the Weak Product Information status is resolved. If not, repeat the process for remaining errors.
Frequently asked questions about Weak Product Information
How do I know which products have Weak Product Information status?
In your Bol.com partner dashboard, you can download a report of all products with weak product information status. This report shows per product which field is missing or incomplete.
Can I prevent Weak Product Information in the future?
Yes, by permanently setting Channable rules. These rules automatically fill missing fields every time your feed is updated. New products are sent correctly to Bol.com right away.
How long before Bol.com updates the status?
After pushing a corrected feed, it usually takes 24-48 hours for Bol.com to re-evaluate the product information. During busy periods (like Q4) this may take longer.
Does this guide also work for other marketplaces?
The principles are the same for Amazon and Google Shopping, but specific field requirements differ per platform. Channable allows you to set different rules per channel, so you can fill the right fields for each platform.
Can Channify fix this for me?
Yes, we regularly fix Weak Product Information for clients. We analyze your feed, build the right Channable rules, and push the corrected feed to Bol.com. Book an intro to discuss your situation.
What if my products are already rejected on Bol.com?
Rejected products can be restored by improving the product information and re-submitting via Channable. Bol.com re-evaluates the products after a new feed update. You don't need to create new listings.
Struggling to fix Weak Product Information?
Edwin helps you directly. As a Channable Gold Partner, we know exactly which rules and fields Bol.com requires. Book an intro and we'll fix it for you.
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