Setting Up Channable: Complete Guide
From creating an account to your first Google Shopping campaign. Step-by-step guide to setting up Channable for your Shopify store.
Book an introSetting up Channable in 6 steps
Setting up Channable is easy when you know what to do. The platform is self-service and the visual interface is intuitive. But the quality of your setup determines the success of your campaigns. An incorrectly mapped category or an incomplete product title can make the difference between a profitable and unprofitable campaign.
This guide takes you step by step through setting up Channable for a Shopify store. From creating an account to launching your first Google Shopping campaign.
Prefer to outsource the setup? Channify handles the complete setup from €395, including feed optimization and channel configuration.
Preparation: what you need before you start
Shopify store
A live Shopify store with products, collections, and prices. This is your data source for Channable.
Learn moreGoogle Merchant Center
A Google Merchant Center account for Google Shopping. Connect your Google Ads account.
Learn moreChannel accounts
For Bol.com: a seller account. For Amazon: a Seller account. Create these before you start.
Learn moreProduct data in order
Make sure your products have a title, description, price, image, and preferably GTIN/MPN. Channable can fill in missing data.
Learn moreSetting up Channable: step by step
Create account and connect Shopify
Create a Channable account via the 14-day trial. Connect your Shopify store via the Channable app in the Shopify App Store. Your product data is automatically imported.
Build feed rules
Create IF/THEN rules to optimize your product data: rewrite titles with keywords, fill in missing attributes (GTIN, brand, color), assign Google categories.
Add Google Shopping channel
Add Google Shopping as a channel in Channable. Connect your Google Merchant Center. Channable sends your optimized feed to Google automatically.
Add Bol.com or Amazon
Add marketplaces as channels. For Bol.com: connect your seller account. Optionally activate order integration for real-time inventory sync.
Set up campaigns
For Google Shopping: create a Shopping campaign in Google Ads linked to your Merchant Center. Set bids per product group.
Test and go live
Check your feeds in the Channable preview. Test with a small Ads budget. Monitor CTR, CPC, and ROAS in the first weeks and optimize continuously.
Frequently asked questions about setting up Channable
How long does it take to set up Channable?
DIY: 2-5 days, depending on your experience and catalog size. Outsourced to Channify: 1-2 weeks including feed optimization, channel setup, and testing. The setup is fast; optimization is an ongoing process.
Can I set up Channable without technical knowledge?
Yes, Channable is designed as a self-service platform with a visual interface. The basic setup (connecting Shopify, adding Google Shopping) can be done without a developer. For advanced feed rules and multi-channel setup, experience is helpful.
Do I need Channable order integration right away?
Only if you sell on marketplaces. For Google Shopping only (ads), order integration isn't needed. Once you sell on Bol.com or Amazon, it's strongly recommended to avoid out-of-stock sales.
What if my products don't have a GTIN?
Channable can fill in GTINs based on brand and MPN, or you can request a GTIN exemption in Google Merchant Center for custom products. Without a GTIN, you'll get fewer impressions on Google Shopping.
Can Channify do the setup for me?
Yes. We do the complete setup from €395: create account, connect Shopify, build feed rules, add Google Shopping and marketplaces, set up campaigns, and test. Book an intro for a custom quote.
What after the setup?
After the setup, the optimization phase begins. We monitor performance, adjust feed rules, add new channels, and optimize bids. This can be done independently or in a coaching package (Basis 2 hours €199, Plus 4 hours €399, Pro 6 hours €549).
Prefer to outsource the setup?
Edwin handles the complete Channable setup for you. From creating an account to your first campaign live. Book an intro.
Book an intro Or try the package finderReady to explore?
Explore our services
Channable Support
Optimize product feeds and set up integrations with Channable. From setup to integration.
View servicesShopify Services
Build your Shopify store with AI. Build together or we build it for you.
View servicesPackage Finder
Not sure which service you need? Take the 60-second finder.
Try the finderChannel Finder Wizard
Not sure which sales channel fits your products? Take the 4-step wizard and discover your best channels.
Start the wizard
