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Excel to XML Feed

Excel to XML Feed with Channable

Automatically transform supplier Excel (.xlsx) files into compliant, real-time XML feeds for Google Shopping and marketplaces.

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Channable Gold Partner · 250+ Integrations · 100% Valid XML

Excel to XML

Convert Supplier Excel Files into Professional XML Advertising Feeds

Many wholesalers, distributors, and suppliers deliver product catalogs in Microsoft Excel (.xlsx or .xls). While convenient internally, channels like Google Shopping require strictly formatted XML feeds.

Using Channable, you automate this workflow completely. Connect your Excel file, let Channable validate product attributes, and deploy a live XML feed matching partner requirements automatically.

Advantages

Why Convert Excel to XML with Channable?

1. Direct Excel (.xlsx) Import

Upload Excel workbooks directly or connect via OneDrive, SharePoint, Google Drive, or SFTP. Auto-refreshed on schedule.

2. Fully Validated XML Tags

Zero feed disapprovals. XML is built strictly to Google Merchant Center, Meta, and comparison channel standards.

3. Data Enrichment with Rules

Append brand names, categories, margins, and Google taxonomies automatically without touching your master Excel file.

4. Combine Multiple Worksheets

Merge pricing tables and product attributes across multiple Excel tabs seamlessly using SKU or EAN keys.

5. High-Speed CDN Feed Hosting

Your live XML feed is hosted on high-availability global CDN servers with 99.9% uptime.

6. Turnkey Setup by Edwin

Zero technical friction. Channable Gold Partner Edwin configures field mapping and rules turnkey.

Comparison

Manual Excel Exports vs. Automated Channable XML Feeds

Feature	Manual Excel Save	Channable via Channify
Manual Workflow	✗ Manual 'Save as XML' causing syntax crashes and encoding issues	✓ 100% automated: Channable reads the workbook on schedule
Quality Control	✗ No checks on missing mandatory attributes like GTIN	✓ Built-in validation rules compliant with Google Merchant Center
Support	✗ Troubleshooting feed errors yourself	✓ Direct monitoring and guidance from a Channable Gold Partner

Workflow

Deploy Your Excel XML Feed in 3 Simple Steps

Connect Excel File

Connect your Excel workbook via OneDrive, SharePoint, Drive, SFTP, or direct URL.

Map Columns & Rules

Map columns to standardized channel fields and enrich data with smart rules.

Deploy XML Feed

Receive a live, validated XML URL ready for Google Shopping or Meta Catalog.

FAQ

FAQ on Excel to XML

Can Channable handle complex Excel (.xlsx) files with formulas?

Yes. Channable reads both static values and computed formulas in Excel files (.xlsx and .xls). Hidden rows and comments are safely ignored.

How is the Excel file updated automatically?

By storing your Excel file in cloud storage like OneDrive or Google Drive, Channable fetches updates automatically on schedule.

Is this XML feed suitable for Google Shopping and comparison sites?

Yes, the generated XML strictly adheres to Google Merchant Center, Meta, and marketplace specifications.

Ready to Convert Your Excel File to XML?

Book a live screen-sharing session with Channable Gold Partner Edwin de Jong. Fully configured within 60 minutes.

Book Teams session (€110) Explore all feed conversions