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Product performance segmentation

Automatically segment products by performance. Budget to winners, exclude silent products. Higher ROI.

What is this?

How this accelerates your e-commerce

Performance segmentation automatically divides your products into segments based on how they perform. Top performers get more budget, middle performers are optimized for CTR, silent products are excluded. This ensures every euro of ad budget is spent where it generates the most return. No more wasting budget on products that do not sell.

Who is this for?

Whether you're just starting or already have thousands of products

Merchants who want higher ROAS

You treat all products the same in one campaign without differentiation.

Merchants who waste budget

You spend budget on products that do not sell.

Merchants who want automation

Segments update automatically as performance changes.

Performance segmentation automatically categorizes your products into segments based on ROAS, CTR and conversion rate. Top performers (high ROAS, high CTR) get more visibility and budget. Middle performers are optimized to improve their CTR and conversion rate. Silent products (no sales, low CTR) are excluded from advertising to stop wasting budget.

Channable adds segmentation labels to your feed that Google Ads and other platforms can use. These labels tell the ad platform which segment a product belongs to, so you can create separate campaigns per segment with different bidding strategies. The result is that your budget is always optimally distributed: more to winners, less to underperformers, nothing to silent products. This significantly increases your overall ROAS without increasing your budget.

How it works

From start to result in three steps

1

Define segments

We create segments based on performance data (top, middle, bottom) in Channable.

2

Apply labels

Channable adds segmentation labels to your feed that ad platforms can use.

3

Steer budget

Per segment a different bidding strategy. More budget to winners, less to underperformers.

What it delivers

Budget to winners. Stop advertising silent products that burn your budget. Identify and scale top performers.

Higher ROI. Every euro is spent where it generates the most return.

Automatic. Segments are updated automatically as performance changes.

Frequently asked questions

What does this service cost?

Costs vary per project and complexity. Check the price indications on the services page. All prices exclude VAT and external app or subscription costs.

How long does implementation take?

After your request you'll receive a response within 24 hours. Implementation time varies per service: a connection is often live within a day, more complex projects can take several days to weeks.

Do I need a Channable subscription?

For Channable-related services you need your own Channable account. We'll advise you on the right subscription for your situation. Channable subscription costs are not included in our rates.

Can't I do this myself?

Certainly, but implementation and optimization require technical knowledge and time. We save you hours of work and prevent costly mistakes. Plus, we optimize for maximum results right away.

I already have Channable. Can you work with that?

Yes. We work with both existing and new Channable accounts. We can analyze your current setup, optimize it, or expand it with new channels and integrations.

Ready to use product performance segmentation?

Get in touch and we'll set it up for you. Response within 24 hours.

Request this service

Note: All mentioned prices exclude apps and subscription costs of external platforms (Shopify, Channable, etc.). View all our services.

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Available channels

Bol.com

Google

Amazon

Beslist

eBay

Kaufland

Marktplaats

Blokker

Otto

250+ channels

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