Optimizing Product Feeds for Google Shopping
A good product feed is the difference between profitable and wasted Google Shopping campaigns. Here's how to optimize your feeds with Channable.
Book an introWhy feed optimization doubles your ROAS
Google Shopping is the most effective advertising channel for e-commerce. But your campaign performance is determined by the quality of your product feed. An unoptimized feed leads to impressions for the wrong search queries, low click-through rates, and wasted ad spend.
With Channable, you optimize your feed before it goes to Google Shopping. You enrich product titles with keywords, add missing attributes (GTIN, brand, color, size), exclude unprofitable products, and categorize correctly. The result: higher CTR, lower CPC, and more conversion.
Channify as a Channable Gold Partner sets up your feeds optimally and guides you through ongoing optimization.
7 feed optimizations with immediate impact
Optimize product titles
The title is the most important factor. We rewrite titles with keywords your customers use, in the right order: brand + type + attribute.
Learn moreFill in missing attributes
GTIN, MPN, brand, color, size, material. Google penalizes products with missing attributes in impressions.
Learn moreExclude unprofitable products
Remove low-margin or high-return products from your feed. Prevent wasting ad spend on products that don't contribute.
Learn moreCorrect Google category
Each product in the right Google Product Taxonomy category. Wrong categorization leads to impressions for the wrong search queries.
Learn moreCustom labels for bidding
Add custom labels (bestseller, season, margin) to differentiate bids per product group in Google Ads.
Learn moreUtilize CSS discount
Channable is a Google Premium CSS Partner. Use Channable's CSS to save 20% on Google Shopping CPC costs.
Learn moreFrom raw feed to optimized Google Shopping feed
Feed audit
We analyze your current Shopify feed for missing attributes, weak titles, wrong categories, and unprofitable products.
Build Channable rules
We build IF/THEN rules in Channable that rewrite titles, fill in attributes, filter products, and add custom labels.
Connect Google Shopping
We connect the optimized feed to Google Merchant Center and set up your Shopping campaigns with the right bids.
Continuously optimize
We monitor CTR, CPC, and ROAS and adjust feed rules based on keyword performance. Feed optimization is an ongoing process.
Frequently asked questions about feed optimization
How much does feed optimization with Channable cost?
The setup (audit, building rules, connecting Google Shopping) starts from €395. The Channable subscription is from €39/month. Ongoing optimization works on an hourly rate (€110/hour) or in coaching packages. ROI is typically 2-5x on ad spend.
How do I know if my feed is poorly optimized?
Signals: low CTR on Google Shopping, high CPC, impressions for irrelevant search queries, products disapproved in Merchant Center, or no impressions for products that do sell on your own webshop. Book a free feed audit to assess this.
What is a CSS partner and why is it important?
A CSS (Comparison Shopping Service) partner like Channable can host your Google Shopping ads instead of Google itself. This gives you up to 20% discount on CPC costs. Channable is a Google Premium CSS Partner, meaning this discount is automatically applied.
Can I optimize my feed without Channable?
Yes, via Google Merchant Center you can make some adjustments. But Channable gives you much more control with visual IF/THEN rules, automatic data enrichment, and real-time updates. For serious Google Shopping campaigns, Channable is the standard.
How long does feed optimization take?
The initial setup (audit + rules + connecting) takes 1-2 weeks. After that, ongoing optimization is a continuous process: we monitor performance and adjust rules monthly. The first results are usually visible within 2-4 weeks.
Does this also work for channels other than Google Shopping?
Yes. The feed optimization in Channable works for all channels: Bol.com, Amazon, comparison sites, social media. The rules are adjustable per channel, since each channel has different title requirements and attributes.
Want to increase your Google Shopping ROAS?
Edwin audits your current feed and identifies quick wins. You receive a concrete optimization plan.
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