Channify vs EasyAds: Which Partner Is Right for You?
Channify and EasyAds solve different problems. Channify is your technical Shopify and Channable integration partner. EasyAds focuses on ads and marketing. Which fits your stage?
Book an introChannify and EasyAds compared
Channify and EasyAds aren't direct competitors, but complement different stages of your e-commerce growth. Channify is a technical integration partner: we build your Shopify store, connect Channable for feed management and multichannel sales, and deliver web scraping solutions. EasyAds is a marketing and advertising partner: they manage your ad campaigns, optimize your ROAS, and focus on paid traffic.
The confusion arises because both serve e-commerce clients. But Channify builds the foundation (your store, your feeds, your integrations), while EasyAds generates traffic (ads, campaigns, conversion through ads).
In practice, they work perfectly together: Channify ensures your product data is ready for advertising via Channable, and EasyAds uses that data to run profitable campaigns.
Channify and EasyAds: foundation and traffic
Channify: the foundation
Build your Shopify store, set up Channable feeds, optimize product data, and connect to 250+ sales channels. Technical implementation from A to Z.
Learn moreEasyAds: the traffic
Manage ad campaigns on Google, Meta, Bol.com Ads and more. Optimize ROAS, define audiences, and allocate budgets for maximum sales.
Learn moreStronger together
Channify ensures your product data and feeds are correct. EasyAds uses that same data to run profitable campaigns. One data flow, two specialties.
Learn moreChannify vs EasyAds: side-by-side
| Feature | Channify | EasyAds |
|---|---|---|
| Core specialty | Technical integration (Shopify + Channable) | Advertising and marketing |
| Entry price | €110/hour excl. VAT | Variable (ad budget + management) |
| Build Shopify store | ✓ From €1,400 | ✗ |
| Channable feed management | ✓ Gold Partner | ✗ |
| Manage ad campaigns | ✗ Via Channable SEA module | ✓ Google, Meta, Bol.com Ads |
| Web scraping / data | ✓ Price monitoring, lead generation | ✗ |
| Partnerships | Shopify Partner · Channable Gold Partner | Marketing / advertising partner |
| Competitor or complement? | Complementary | Complementary |
Frequently asked questions about Channify vs EasyAds
Do I need EasyAds if I already use Channify?
Once your Shopify store and Channable feeds are solid, the next step is often generating more traffic through ads. That's where EasyAds or a similar advertising partner adds value. Channify sets up the Channable SEA module for automated campaigns, but for fully managed ad strategy, you can engage EasyAds.
Can Channify also manage ads?
Channify implements the Channable SEA module, which automatically generates campaigns from your product feed on Google Ads, Bol.com Ads, and Amazon Ads. For fully managed ad campaigns with manual optimization, audience segmentation, and creative development, we refer you to advertising partners like EasyAds.
What does EasyAds cost compared to Channify?
Channify works with fixed prices: €110/hour for advice, packages from €149 for coaching, and from €1,400 for full-service builds. EasyAds typically charges a monthly management fee plus your ad budget. The costs are complementary, not competing.
Do Channify and EasyAds work together?
Yes, that's even the ideal setup. Channify ensures your Shopify store is technically sound, your Channable feeds are optimized, and your product data is clean. EasyAds uses that same optimized data to run profitable ad campaigns. Together we can cover the full funnel.
Which partner do I need first?
Always the technical foundation first. An advertising partner can't run profitable campaigns if your product data is wrong or your store doesn't convert. Start with Channify for your Shopify build, Channable setup, and feed optimization. Only then invest in paid traffic through EasyAds.
Can Channify help me with both?
Channify covers the full technical side: Shopify, Channable, and web scraping. For ad management with manual optimization, we collaborate with advertising partners. Want everything under one roof? We'll discuss whether we can automate your ad campaigns via Channable SEA or refer you to a specialist.
Not sure which partner you need?
Edwin assesses your webshop, channels, and growth stage and gives honest advice. Sometimes you need Channify, sometimes EasyAds, sometimes both.
Book an intro Or try the E-commerce ScanReady to explore?
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Setup, integrations, and optimization of your Channable account.
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