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Feed Management

Rules & Optimization: Improving Your Product Data per Channel

We build smart Channable rules: rewrite titles per channel, fill missing fields, map categories, filter exceptions. Your data, optimized per channel.

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Channable Gold Partner · 250+ integraties · Shopify Partner

Optimize per channel

Rules & optimization: maximum performance per sales channel

Rules & optimization is the core of feed management. Each sales channel has its own requirements for product titles, descriptions, categories and attributes. What works on Bol.com doesn't work on Amazon. What Google Shopping accepts, Pinterest rejects.

Channify builds smart Channable rules that transform and optimize your product data per channel. We rewrite titles for maximum findability, fill missing fields, map categories to the correct taxonomy and filter products that aren't relevant for a particular channel.

The result? Higher visibility, more approvals, fewer disapproved products and better performance on every channel.

Benefits

What rules & optimization delivers

Title optimization per channel

We rewrite product titles per channel for maximum findability. Bol.com wants a different title than Google Shopping or Amazon.

Category mapping

We map your shop categories to the correct channel taxonomy. Essential for approval and visibility.

Fill missing fields

EAN, brand, color, size, supplier - we automatically fill in missing fields with rules and data enrichment.

Filtering and exceptions

Exclude certain products per channel: out of stock, no EAN, margin too low. We build filters that manage this automatically.

Approach

How we build your Channable rules

Channel analysis

We analyze the requirements for titles, descriptions, categories, and attributes per channel. We identify gaps in your data.

Build rules

We build Channable rules: IF/THEN logic that transforms your data per channel. Rewriting titles, filling in fields, mapping categories.

Testing and fine-tuning

We test the rules against channel requirements, check approval rates, and fine-tune where necessary. Continuous monitoring after going live.

FAQ

Frequently asked questions about rules & optimization

How many rules are typically needed?

A standard setup has 10-30 rules per channel, depending on your catalog and the number of channels. Complex catalogs with many variants may require more rules.

Can I have titles optimized automatically?

Yes, we build rules that automatically rewrite product titles per channel. For example: brand + product name + color + size for Bol.com, but product name + brand + attribute for Google Shopping.

What if my categories do not match channel categories?

That is very common. We build a category mapping that translates your shop categories to the correct channel taxonomy (Google Product Categories, Bol.com categories, Amazon browse nodes, etc.).

Can rules also adjust prices per channel?

Yes, we can build rules that increase or decrease prices per channel, for example to compensate for margin differences between channels or to price competitively.

Ready to optimize your feeds per channel?

Channify builds smart Channable rules that transform your product data per channel. As a Gold Partner, we know the requirements of every channel.

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