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Google Ads from your product feed

Hyper-relevant RSA, DSA, Standard Shopping and PMAX campaigns based on your product feed. Real-time updated.

What is this?

How this accelerates your e-commerce

Google Ads campaigns from your product feed are more powerful than manual campaigns. Channable generates Responsive Search Ads, Dynamic Search Ads, Standard Shopping and Performance Max campaigns directly from your feed. Prices, inventory and product data stay real-time current. This ensures maximum relevance, higher Quality Scores and lower costs per click.

Who is this for?

Whether you're just starting or already have thousands of products

Merchants who want to scale Google Ads

You manually manage multiple campaign types and this is not scalable.

Merchants who want to lower CPC

Your ads have low Quality Scores due to outdated product data.

Merchants who want ROAS-driven advertising

You treat all products the same in one campaign without bidding strategy differentiation.

Google Ads campaigns from your product feed use Google Content API to link your products directly to ads. Channable generates four types of campaigns: Performance Max (PMax) for maximum coverage across all Google surfaces, Standard Shopping for targeted product ads, Responsive Search Ads (RSA) for search-related ads and Dynamic Search Ads (DSA) for automatically generated search ads based on your website content. Each campaign is fed by your product feed, so price and inventory changes are instantly visible.

What makes this special is the real-time link between your feed and your ads. A product goes out of stock? The ad stops automatically. A price changes? The ad shows the new price. This prevents clicks on out-of-stock products (wasting money) and misleading ads (lower Quality Score). Per feed segment we set a different bidding strategy: top performers get a higher ROAS target, middle performers are optimized for CPC, silent products are excluded.

How it works

From start to result in three steps

1

Connect feed to Google Ads

We link your Channable feed to Google Ads via the Content API.

2

Set up campaign types

We create PMAX, Standard Shopping, RSA and DSA campaigns based on your feed segments.

3

Bid and optimize

We set bidding strategies per segment and optimize for ROAS.

What it delivers

Real-time current. Price and inventory changes are instantly visible in ads. No clicks on out-of-stock products.

Maximum coverage. PMAX, Shopping, Search and Display from one feed. All Google surfaces covered.

High relevance. Ads match exactly with search intent. Higher CTR, lower CPC, more revenue.

Frequently asked questions

What does this service cost?

Costs vary per project and complexity. Check the price indications on the services page. All prices exclude VAT and external app or subscription costs.

How long does implementation take?

After your request you'll receive a response within 24 hours. Implementation time varies per service: a connection is often live within a day, more complex projects can take several days to weeks.

Do I need a Channable subscription?

For Channable-related services you need your own Channable account. We'll advise you on the right subscription for your situation. Channable subscription costs are not included in our rates.

Can't I do this myself?

Certainly, but implementation and optimization require technical knowledge and time. We save you hours of work and prevent costly mistakes. Plus, we optimize for maximum results right away.

I already have Channable. Can you work with that?

Yes. We work with both existing and new Channable accounts. We can analyze your current setup, optimize it, or expand it with new channels and integrations.

Ready to use google ads from your product feed?

Get in touch and we'll set it up for you. Response within 24 hours.

Request this service

Note: All mentioned prices exclude apps and subscription costs of external platforms (Shopify, Channable, etc.). View all our services.

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