Optimizing Google Shopping with Channable
Practical guide for increasing your Google Shopping ROAS with Channable. From feed optimization to bidding strategy and CSS discount.
Book an introGoogle Shopping + Channable: a winning combination
Google Shopping is the most important advertising channel for e-commerce. The difference between an average and an excellent Google Shopping campaign lies in three pillars: feed quality, bidding strategy, and CSS discount. Channable addresses all three.
Channable was originally built as a performance marketing tool for Google Shopping. The integration is seamless: you optimize your feed in Channable, Channable sends it to Google Merchant Center, and you manage your campaigns from Google Ads. With Channable as a Google Premium CSS Partner, you also save up to 20% on CPC costs.
Channify as a Gold Partner helps you with the complete optimization: feed rules, campaign structure, bidding, and ongoing monitoring.
3 pillars of Google Shopping success with Channable
Feed optimization
Rewrite product titles with keywords, fill in GTIN/MPN, assign correct Google categories, add custom labels for bidding.
Learn moreCSS discount up to 20%
Channable is a Google Premium CSS Partner. By running your ads through Channable's CSS, you save up to 20% on CPC costs.
Learn moreBidding strategy
From manual CPC to Smart Bidding (tROAS, tCPA). Channable's custom labels enable differentiated bids per product group.
Learn moreExclusions and filters
Exclude unprofitable products, filter by inventory, margin, or season. Prevent ad spend on products that don't contribute.
Learn moreDynamic search ads
Channable automatically generates dynamic search ads based on your feed. Expand your reach without manual keyword research.
Learn moreMulti-country campaigns
Sell in multiple countries from one feed. Channable automatically translates and localizes prices, language, and availability per country.
Learn moreOptimizing Google Shopping: step by step
Feed audit
We analyze your current Shopify feed: missing attributes, weak titles, wrong categories, unprofitable products.
Build Channable feed rules
We build IF/THEN rules: rewrite titles, fill in GTIN, add custom labels, exclude unprofitable products.
Connect Google Merchant Center
We connect Channable to your Merchant Center, activate CSS discount, and set up your Google Ads campaigns.
Optimize bids
We set bids per product group based on margin and conversion rate. After 2-3 weeks of data, we switch to Smart Bidding.
Continuously monitor
We monitor CTR, CPC, ROAS, and conversion rate. Monthly optimization of feed rules and bids based on performance data.
Frequently asked questions about Google Shopping and Channable
How much ROAS improvement can I expect?
This varies per webshop and industry. On average, we see 30-100% ROAS improvement after feed optimization and CSS discount. The biggest gains come from better product titles (more relevant impressions) and excluding unprofitable products (less wasted ad spend).
What is CSS and how much does it save?
CSS (Comparison Shopping Service) is a Google program where ads are hosted via a CSS partner instead of directly via Google. This gives you up to 20% discount on CPC costs. Channable is a Google Premium CSS Partner, so this discount is automatically active.
Do I need a Google Ads account?
Yes. Channable manages the feed and connects with Google Merchant Center, but your Google Shopping campaigns run in Google Ads. You need an active Google Ads account with a set budget. We help you set up if you don't have an account yet.
What if I already run Google Shopping without Channable?
Many webshops run Google Shopping directly via Shopify's Google integration. This works but lacks feed optimization and CSS discount. By switching to Channable, you improve your feed and save on CPC. The switch takes 1-2 weeks without downtime.
Can I use Channable for Google Shopping only?
Yes. You don't need to sell on marketplaces to use Channable. Many clients use Channable exclusively for Google Shopping optimization. The starter plan (€39/month) covers this fully.
How long does the optimization take?
The initial setup (feed rules + Merchant Center connection) takes 1-2 weeks. After that, ongoing optimization is a continuous process. The first ROAS improvement is usually visible within 2-4 weeks after go-live.
Ready to increase your Google Shopping ROAS?
Edwin audits your current campaigns and feed and gives an optimization plan with expected ROI improvement.
Book an intro Or try the package finderReady to explore?
Explore our services
Channable Support
Optimize product feeds and set up integrations with Channable. From setup to integration.
View servicesShopify Services
Build your Shopify store with AI. Build together or we build it for you.
View servicesPackage Finder
Not sure which service you need? Take the 60-second finder.
Try the finderChannel Finder Wizard
Not sure which sales channel fits your products? Take the 4-step wizard and discover your best channels.
Start the wizard
