Multi-channel Selling: Complete Guide
Sell on Bol.com, Amazon, Google Shopping, and your own webshop from one central system. How it works, what you need, and pitfalls.
Book an introWhat is multi-channel selling and why should you do it?
Multi-channel selling means offering your products on multiple channels simultaneously: your own Shopify store, Bol.com, Amazon, Google Shopping, comparison sites, and social media. Each channel brings its own audience and reaches customers you wouldn't find on your own webshop.
The challenge is management. Without automation, multi-channel selling means manually managing inventory, prices, and orders per channel. That's error-prone and doesn't scale. With Channable as a central hub, you automate this: one product feed, multiple channels, real-time inventory synchronization, and order routing.
Channify sets up your complete multi-channel setup: Shopify as backend, Channable as distribution engine, and all channels relevant to your products.
Which channels are relevant for your webshop
Bol.com
The largest Dutch marketplace. 13+ million customers, LVB fulfillment possible. Essential for Dutch e-commerce.
Learn moreAmazon
European and global reach. FBA fulfillment, Prime membership advantage. For products that sell internationally.
Learn moreGoogle Shopping
Ads in Google search results. Highest intent traffic. Requires optimized feed and Ads budget.
Learn moreComparison sites
Kieskeurig, Tweakers, Beslist. Low costs, targeted comparison audience. Ideal for technical products.
Learn moreSocial media
Meta (Facebook/Instagram) Shopping, Pinterest, TikTok Shop. Visual-driven products reach new audiences here.
Learn moreAffiliate networks
Awin, TradeDoubler, Daisycon. Pay per click or per sale through affiliate publishers.
Learn moreMulti-channel selling in 5 steps
Choose channels
Not every channel is relevant for every product. We select the channels with the best reach for your target audience and products.
Connect Shopify + Channable
Shopify as backend, Channable as distribution hub. We connect the two and set up your product feed.
Optimize feed per channel
Each channel has its own requirements: title formats, categories, attributes. We build per-channel feed rules in Channable.
Synchronize inventory and orders
Activate order integration: inventory synchronized in real-time, orders from marketplaces come into Shopify.
Launch and optimize
We go live on all channels, monitor performance per channel, and continuously optimize feeds and bids.
Frequently asked questions about multi-channel selling
How many channels can I manage simultaneously?
With Channable, there's no technical limit. Most webshops start with 3-5 channels (own webshop, Bol.com, Google Shopping, 1-2 comparison sites) and expand later. We advise not launching everything at once but testing and optimizing per channel.
What's the biggest risk of multi-channel selling?
Out-of-stock sales: a customer orders on Bol.com while inventory in Shopify is already gone. Channable's real-time inventory synchronization with safety margins prevents this. The second risk is price inconsistency: different prices per channel can cause irritation. We set up per-channel price rules to manage this.
What does a multi-channel setup cost?
Channable: from €39/month + order integration from €49/month. Setup by Channify: from €395. External channel costs vary: Bol.com charges commission per sale, Google Shopping requires Ads budget. Total: €434 one-time + €88+/month + channel costs.
Do I need different prices per channel?
Not mandatory, but recommended. Marketplaces charge commission (Bol.com ~10-15%), so your price should be higher there to maintain the same margin. With Channable, you set per-channel price rules that automatically calculate the right price.
Can I start with just Bol.com?
Yes. Many webshops start with just Bol.com and later expand to Amazon and Google Shopping. The setup is modular: we start with the channels that are relevant now and add new ones when you're ready.
How long does a multi-channel setup take?
A setup with 3-5 channels takes 2-3 weeks. This includes: Channable setup, per-channel feed optimization, order integration, and testing. More complex setups with more channels or international targeting can take 4-6 weeks.
Ready to sell on multiple channels?
Edwin sets up your multi-channel setup with Shopify and Channable. Book an intro and discover which channels fit you.
Book an intro Or try the package finderReady to explore?
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