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PMax & Shopping segmentation

Segmentation labels to steer PMax and Shopping campaigns per segment on different KPIs.

What is this?

How this accelerates your e-commerce

PMax & Shopping segmentation gives you control over your Google Performance Max and Shopping campaigns. Instead of an undifferentiated campaign, you steer per product segment on its own KPI. Top performers get more budget, middle performers are optimized for CTR, silent products are excluded. This significantly increases the ROAS of your Google campaigns.

Who is this for?

Whether you're just starting or already have thousands of products

Merchants who want PMax control

Your PMax campaigns are a black box and you do not know which products perform.

Merchants who want to increase Google Ads ROAS

You treat all products the same in one campaign without differentiation.

Merchants who want transparency

You have no visibility into which segments bring revenue and which cost money.

Channable adds segmentation labels to your feed that Google Ads can use. These labels tell Google which segment a product belongs to, so you can create a separate PMax or Shopping campaign per segment with its own bidding strategy. The result is transparency: you see exactly which segments bring revenue and which cost money. No more black-box PMax, but full control over your Google campaigns.

How it works

From start to result in three steps

1

Define segments

We create segments based on performance (top, middle, bottom) in Channable.

2

Add labels

Channable adds segmentation labels to your feed that Google Ads can use.

3

Split campaigns

We create a separate PMax or Shopping campaign per segment with its own bidding strategy.

What it delivers

More control. No more black-box PMax. You know what performs per segment.

Higher ROAS. Per segment its own KPI. Top performers get more, underperformers less.

Transparent. You see exactly which segments bring revenue and which cost money.

Frequently asked questions

What does this service cost?

Costs vary per project and complexity. Check the price indications on the services page. All prices exclude VAT and external app or subscription costs.

How long does implementation take?

After your request you'll receive a response within 24 hours. Implementation time varies per service: a connection is often live within a day, more complex projects can take several days to weeks.

Do I need a Channable subscription?

For Channable-related services you need your own Channable account. We'll advise you on the right subscription for your situation. Channable subscription costs are not included in our rates.

Can't I do this myself?

Certainly, but implementation and optimization require technical knowledge and time. We save you hours of work and prevent costly mistakes. Plus, we optimize for maximum results right away.

I already have Channable. Can you work with that?

Yes. We work with both existing and new Channable accounts. We can analyze your current setup, optimize it, or expand it with new channels and integrations.

Ready to use pmax & shopping segmentation?

Get in touch and we'll set it up for you. Response within 24 hours.

Request this service

Note: All mentioned prices exclude apps and subscription costs of external platforms (Shopify, Channable, etc.). View all our services.

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Home / PMax en Shopping Segmentatie | Channify

PMax en Shopping Segmentatie | Channify

Available channels

Bol.com

Google

Amazon

Beslist

eBay

Kaufland

Marktplaats

Blokker

Otto

250+ channels

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